social impact through college basketball
The investment community already recognizes that industries focused on addressing needs in disadvantaged communities, while attracting mainstream audiences, can generate outsized returns. These returns are often accompanied by shifts towards equity for historically underserved populations. College athletics is a prime example of an industry ripe for a shift; the industry is large, the inequity is staggering, and the product’s appeal is already in place.
Similarly, other classes of investors wish to combine excellent financial returns with the benefit of having a positive social impact. In fact, positive social impact is a long-term risk mitigation strategy. Companies that bring short-term returns at the expense of ethical or moral character will inevitably implode. Recent years have demonstrated that an ethical deficit can ruin a company more quickly than can a lack of technical or financial reserves.
The HBL mission is longer term, and more important than immediate quarterly returns, and so it is imperative that our investors appreciate our desire to responsibly manage equitable wealth creation, while being a net-positive addition to the athletes and communities that we serve. We expect the wealth that we will generate for our athletes will have positive outcomes for generations. We believe that the HBL represents the best model for educating and compensating college athletes moving forward.
The business of college sports is complex, and intersects higher education, technology, media, and the law, particularly regulatory and antitrust laws. We have assembled a diverse leadership team uniquely qualified to navigate the landscape of college basketball as the HBL develops.